The Publishing Business: A Guide to Starting Out and Getting On

(Paperback, 3rd edition)

Available Formats

Publishing Details

Classifications

Physical Properties

Description

Are you considering a career in the world of publishing, or simply want to understand more about the industry If so, The Publishing Business will take you through the essential publishing activities performed in editorial, rights, design, production, sales and marketing departments. International examples from across the industry, from children's books to academic monographs, demonstrate key responsibilities at each stage of the publishing process and how the industry is adapting to digital culture. This 3rd edition has been updated with more on the role of self-publishing, independent publishers, audio books, the rise of poetry and non-fiction and how the industry is facing up to challenges of sustainability, inclusivity and diversity. Beautifully designed and full of insight and advice from practitioner interviews, this is an essential introduction to a dynamic industry. Interviewees include: Anne Meadows, Commissioning Editor at Granta and Portobello Books Zaahida Nabagereka, Head of Social Impact at Penguin Books UK Ashleigh Gardner, Senior Vice President, Managing Director Global Publishing, Wattpad Caroline Walsh, Literary Agent, David Higham Associates Peter Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UK Amy Ellis, Head of Rights and Permissions, Publishers' Licensing Services Victoria Lawrance, Rights Manager, Bloomsbury Publishing Plc Shaun Hodgkinson, COO, Dorling Kindersley Thomas Truong, Publishing Director, Little Tiger Group Jenny Blenk, Associate Editor, Dark Horse Comics Jeanette Morton, Digital Publisher, Oxford University Press Maria Vassilopoulos, Publishing Sales, Uni of Wales Press and Calon Books Ian Lamb, Head Of Children's Marketing and Publicity, Simon and Schuster

Reviews

[Praise for the previous editions] Provides an excellent introduction to contemporary publishing. It is recommended reading for anyone wanting up-to-date information about roles and responsibilities in this global industry. -- Sally Hughes, Oxford Brookes University, UK
Beautifully produced and illustrated, The Publishing Business provides a clear and succinct overview of what it means to be a publisher in an era of rapid technological change. The use of diagrams and case studies helps to convey complex information in a clear and meaningful way. A useful reference guide for publishing professionals. -- Penelope Woolf, Editorial Director, Oxford University Press, UK
I think the book is superb! It looks so much better than any existing textbook on the subject, and practises what it preaches: it is a real visual feast for a visual medium. I shall definitely be recommending it as the main source that students need for their course. A really great production feat! -- Brenda Stones, City University, London
The Publishing Business represents not only a thoroughly researched and comprehensive guide to contemporary publishing but also an example of what a well designed and accessible textbook should be. -- Prof Alistair McCleery, Edinburgh Napier University
A book that addresses the editorial process in a clear, concise, summarized and instructive way is most refreshing. -- Blog of the School of Bookstore

Author Bio

Melanie Ramdarshan Bold is a Senior Lecturer in Children's Literature and Literacies at Glasgow University. Previously she was Associate Professor of Publishing and Book Culture at University College London for six years. Kelvin Smith had an extensive experience of developing innovative postgraduate publishing programmes in higher education institutions in the UK, Africa and Europe. He also provided consultancy on publishing education, including course and materials development, advice on funding applications, and related monitoring and evaluation activities.