The Graphic Designers Business Survival Guide

(Paperback)

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Description

Successful graphic designer and entrepreneur Larry Daniels exposes the weak spot that derails so many graphic designers careers: the critical business side of making it as an independent designer. Running even a one-person design firm takes a lot more than raw talent and technical ability. The Graphic Designers Business Survival Guide offers insider expertise on building a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, this practical guide helps designers look beyond aesthetic priorities and focus on basic business skills such as writing, record keeping, and relationship building. Youll learn how to create a website and portfolio that effectively highlight your design solutions, do prepitch research and deliver winning presentations, prepare inviting proposals that win lucrative contracts, establish a reliable system for tracking billable hours, and use sales strategies to quantify design decisions in ways businesses can relate to and respect. Get ready to break out of freelancer or starving artist mode and enter into the role of a highly compensated creative consultant--one who stands out to clients.

Reviews

"This is a great book on starting and running a graphic design business....a great tool." --Reading Room Book Reviews
"Trust us, this book isn't just good for folks in the graphic design industry, it's good for anyone looking to do freelance work or set up their own company." --NY Creative Interns
"Whether you're a full-time freelancer or do a few projects on the side, this book will help ensure your success." --How magazine

Author Bio

LARRY DANIELS is past president of DanielsDesign Inc., a New York based branding and communications design firm that has been a consistent recipient of major industry recognitions for outstanding achievement.