Concepts and Cases in Retail and Merchandise Management 2nd Edition

(Paperback, 2nd edition)

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This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.

Author Bio

Nancy J. Rabolt is professor of Apparel Design and Merchandising and chair of the Consumer and Family Studies and Dietetics Department at San Francisco State University. She is a member of International Textile and Apparel Association, American Association of Family & Consumer Sciences, Council of Administrators of Family & Consumer Sciences, and Association of Collegiate Retailing Association. Judy K. Miler is associate professor of apparel and textiles at Appalachian State University.