International Retailing: Bundle Book + Studio Access Card

(, 3rd edition)

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Description

"I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA "This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries." Rayecarol Cavender, University of Kentucky, USA Understand the retail environment in the Americas, Europe, and Asia. You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images. -New case studies in each chapter -Updated data and new maps -More emphasis on Brazil, Russia, India, and China STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions

Reviews

I absolutely love International Retailing by Sternquist. I have used her editions throughout my college career. It is easy to prepare lectures, its very informative, and students are engaged in the text with its layout structure. It is one of the best texts about International Retailing for students. -- Alyssa Adomaitis, CUNY New York City College of Technology, USA
The book we need to teach international retailing! -- Robert Lupton, Central Washington University, USA
Good overview of the retail internationalization process, countries best suited for internationalization, and a realistic view of successes and failures as shown in the case studies which accompany each chapter. -- Diane Ellis, Meredith College, USA
This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides a detailed discussion (full chapters) on retailing in specified geographic regions/countries. -- Rayecarol Cavender, University of Kentucky, USA

Author Bio

Brenda Sternquist is a Professor of International Marketing in the Broad College of Business at Michigan State University, USA. Elizabeth Goldsmith is a Professor in the Department of Retail, Merchandising and Product Development, College of Human Sciences at Florida State University, USA.