Perry's Department Store: A Product Development Simulation

(Paperback, with CD-ROM)

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Description

Perrys Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perrys, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation. Instructors, contact your Sales Representative for access to Instructors Materials.

Author Bio

Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University