Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management
(Hardback)
Publishing Details
Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management
By (Author) Alan J. Greco
By (author) Ronald D. Michman
Bloomsbury Publishing PLC
Praeger Publishers Inc
20th November 1995
United States
Classifications
Professional and Scholarly
Non Fiction
Sales and marketing
Management and management techniques
658.87
Physical Properties
Hardback
280
Description
In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.
Reviews
This book is interesting, informative, and easy to read. It is recommended for retailing managers, academcs, and students.-Journal of Consumer Marketing
"This book is interesting, informative, and easy to read. It is recommended for retailing managers, academcs, and students."-Journal of Consumer Marketing
Author Bio
RONALD D. MICHMAN is Professor Emeritus of Marketing from Shippensburg University, Pennsylvania. He is the author of Lifestyle Market Segmentation (Praeger, 1991), Marketing to Changing Consumer Markets (Praeger, 1983), and Marketing Channels and Strategies, Second Edition (1980). Michman has also been a member of the editorial boards of The Journal of Consumer Marketing, The Journal of Business and Industrial Marketing, and The Akron Business and Economic Review. ALAN J. GRECO was Associate Professor of Marketing, School of Business and Economics, North Carolina A&T State University in Greensboro, N.C. He has taught in entrepreneurship workshops and in traditional and executive M.B.A. programs as well as at the undergraduate level. He has held faculty positions at Winthrop University, the University of North Carolina at Charlotte, and the University of Alabama in Birmingham.
