Snark Inc.: A Corporate Fable
By (Author) Brian Gage
Illustrated by Tom Ellsworth
Counterpoint
Soft Skull Press
22nd March 2002
United States
General
Fiction
741.5973
Hardback
44
425g
A Devious and Clever Parody of Corporate America in the Tradition of Dr. Seuss; This witty children's book for adults blends the style of Dr. Seuss, Dilbert and Fight Club, using bold illustrations, clever rhyming verse and a man consumed by the pressures of consumer society, to tell a story both hilarious and meaningful. Will is an idealistic Everyman, trying to escape the working life and products of the omnipresent Snark Incorporated. After realising that rejecting Snark means living in exile, poor Will returns to climb the corporate ladder, and signs his name to a Snark contract while an eerily familiar snake-like boss grins over his shoulder. Readers are quickly lulled into the conventions of children's stories and the tedious moral lessons that they are designed to teach, only to discover that Snark Inc.'s strict compliance with the fable form succeeds in undermining these lessons at every turn. As the parallels between the brainwashing of children's tales and that of consumerism are fully revealed, readers will be charmed by this intelligent, edgy and deeply funny look at a fairytale that is all too real.
Brian Gage is the founder and director of Silvermite Web Development, a design collective dedicated to bringing dynamic media to the World Wide Web. Tom Ellsworth's corporate art clients include Hewlett-Packard, Performance Computing Magazine and other Silicon Valley firms. Snark Inc. will be the first public display of his anti-corporate art.