The Hemsworth Effect

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A sleepy town is about to wake up and smell the turmeric lattes #DontForgetYourKeepCup

It started with the Hemsworths. Now, Byron Bay local, Aimee Maguire, is about to lose everything because she cant afford to pay the rent. Her engagement is also on an official time-out since her fianc doesnt know what he wants. The last thing she needs is a surprise visit from her micro-influencer niece looking to build her brand.

Her arrival sets off a chain of events that ends with Aimee tangled up with a group of influencers-turned-reality TV stars, exposing her to the absolute worst of humanity. But somewhere amid this mother of all messes there just might be a silver lining Aimee has been searching for. All she needs to do is embrace the one thing shes been fighting so hard against change.

Cashed-up celebs, desperate wannabes, cranky Karens and cringe-worthy hashtags its all here in this hilarious novel about the celebrification of Byron Bay and the power of letting go.

Praise for James Weir

James really is one of Australias best comedic writers. His writing always puts a smile on your face from start to finish.Jackie O

With his acerbic wit and brilliant take downs, James Weir is a snort-out-loud writer who turns a devilish eye on the wannabes.Lisa Millar

James Weir is a national treasure. An original talent and an intelligent and hilarious wordsmith. He's the voice of his generation.Sam Armytage

Reviews

James really is one of Australias best comedic writers. His writing always puts a smile on your face from start to finish. -- Jackie O
With his acerbic wit and brilliant take downs, James Weir is a snort-out-loud writer who turns a devilish eye on the wannabes. -- Lisa Millar
James Weir is a national treasure. An original talent and an intelligent and hilarious wordsmith. He's the voice of his generation. -- Sam Armytage

Author Bio

James Weir is an award-winning journalist and the mastermind behind a popular reality TV column that has become a must-read. His recaps ofMarried at First Sightcracked record readership numbers in 2020and continue to be appointment reading for fans of the show as well as those who never watch it. Turning his sharp observation and irreverent humour to other areas, he has gone on the road to cover major events like the 2019 election trail and Harry and Meghans 2019 tour of South Africa. His satirical Sunday column has been running for three years and is syndicated across Australia in theSunday Telegraph,Sunday Herald, Sun,Sunday Mailand on thenews.com.auandNew Zealand Heraldwebsites. Away from writing, he has been a regular contributor and fill-in host on KIIS 106.5s The Kyle & Jackie O Show for close to a decade.The Hemsworth Effectis his first novel. To find out more visit www.hellojamesweir.com.