The Apple Tree: A Ghost Story for Christmas

(Paperback)

Publishing Details

Classifications

Physical Properties

Description

Attractively designed and illustrated by well-known cartoonist Seth (creator of several New Yorker covers, graphic novels, etc.)

Small trim size and inexpensive price = perfect for register display.

Attractive Seth-designed loader ideal for register placement available.

Similar series of Xmas Ghost Stories by Galley Beggar Press have sold 30,000+ in UK.

Very strong response from media looking for "feel good" holiday news stories from multiple angles, including: 1) reviving old traditions, 2) novel and appealingly counter-intuitive take on Christmas as a spooky time of year, 3) Seth's recognition and reputation for great interviews 4) inclusion in holiday shopping gift guides

Potential marketing to specialty shops, incl. comic book stores, Christmas gift stores

Striking design and classic stories make the books appealing as collectibles

Reviews

Praise for Christmas Ghost Stories

[This] series of Christmas ghost stories, miniature books chosen and illustrated by the cartoonist Seth [offers] chillsand charm. John Williams, New York Times Book Review

I just bought my set of these and they are PERFECT. I hope they do these every year.Patton Oswalt

These are beautiful little books [My familys] been reading them at home, and weve actually put them away so we can re-read them on Christmas Eve. Matt Galloway, CBCs Metro Morning

For Seth, this is really a labour of love. Peter Robb, Ottawa Citizen

The two classic Christmas ghost stories that Seth and Biblioasis fashioned last year were a huge success for us. Nifty packaging, striking designso Seth. Ben McNally, Ben McNally Books, Toronto, ON

Seths Christmas Ghost Stories series resurrects the legacy of fireside tales at Christmas with these beautifully illustrated editions.John Toews, McNally Robinson Booksellers, Winnipeg, MB