The End of Craving: Recovering the Lost Wisdom of Eating Well

(Paperback)

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The international bestseller from award-winning writer Mark Schatzker that reveals how our dysfunctional relationship with food beganand how science is leading us back to healthier living and eating.

For the last fifty years, we have been fighting a losing war on food. We have cut fat, reduced carbs, eliminated sugar, and attempted every conceivable diet only to find that eighty-eight million American adults are prediabetic, more than a hundred million have high blood pressure, and nearly half now qualify as obese. The harder we try to control what we eat, the unhealthier we become. Why

Mark Schatzker has spent his career traveling the world in search of the answer. Now, in The End of Craving, he poses the profound question: What if the key to nutrition and good health lies not in resisting the primal urge to eat but in understanding its purpose

Beginning in the mountains of Europe and the fields of the Old South, Schatzker embarks on a quest to uncover the lost art of eating and living well. Along the way, he visits brain scanning laboratories and hog farms, and encounters cultural oddities and scientific paradoxesnorthern Italians eat what may be the worlds most delicious cuisine, yet are among the worlds thinnest people; laborers in southern India possess an inborn wisdom to eat their way from sickness to good health. Schatzker reveals how decades of advancements in food technology have turned the brains drive to eat against the body, placing us in an unrelenting state of craving. Only by restoring the relationship between nutrition and the pleasure of eating can we hope to lead longer and happier lives.

Combining cutting-edge science and ancient wisdom, The End of Craving is an urgent and radical investigation that charts a roadmap not just for healthy eating, but for joyous eating, too (Dan Barber, New York Times bestselling author of The Third Plate).

Reviews

PRAISE FORTHE END OF CRAVING:

With The End of Craving Mr. Schatzker has advanced our understanding of why we have undergone such a rapid transition from fit to fatand why more carrots are needed and less carrageenan.The Wall Street Journal

[A] zippy and fascinating survey. . . .Schatzker supports his case with copious research from the fields of food science, psychology, neuroscience, and behavioral economics. (The quirky anecdotes, such as those about Goethes travels in Italy, are a nice bonus.) This is a real eye-opener.Publisher's Weekly

Mark Schatzker is a rigorous researcher and a masterful storyteller. Unsparing in his indictment of food scientists and the industry at large for peddling food addictions, he is also hopeful in his vision of a way out of our national eating disorder. At its heart, The End of Craving is a treatise on deliciousnessthe pure, sensorial appreciation of good food; in writing it, Schatzker brilliantly charts a roadmap not just for healthy eating, but for joyous eating, too.Dan Barber, chef and co-owner of Blue HillandNew York Timesbestselling author ofThe Third Plate

A narrative that seriously questions decades-long cherished and cultivated myths behind hedonic eating and diet. This is a meticulous, very well-researched, and thought-out book that is fun to read and important in rethinking lifestyle advices on eating (or aligning these with science-based facts). Marc Tittgemeyer, head of the Translational Neurocircuitry Group at the Max Planck Institute for Metabolism Research

A provocative, optimistic approach to solving our problem with eating too much. By sticking to cutting-edge science and avoiding the diet wars, Schatzker provides a badly needed alternative to unproductive debates over fat vs. carbs, articulating a newand delicious!vision of what it means to eat well.Dr.Alan Levinovitz, PhD, professor of religion at James Madison University andauthor ofNaturalandThe Gluten Lie

Engaging, lyrical and brilliantly written, Mark Schatzker takes us on a compassionate journey that explains obesity and our unhealthy relationship with food in a way that has not yet been done. Filled with fascinating scientific stories, surprising facts, and profound insights, The End of Craving reveals the true intuitive intelligence of our brain and body, and the power of real food.Rachel Herz, author of Why You Eat What You Eat

Youll devour Mark Schatzkers delicious The End of Craving, which provides a potent and nutritious smorgasbord of understanding that what we eat and how we eat it literally shapes our lives.William D. Cohan, bestselling author ofHouse of CardsandThe Last Tycoons

The End of Craving is an illuminating look at how changes in our food have left us wanting more yet enjoying less. Grounded in the latest neuroscience research, Mark Schatzker outlines a path to regain control over cravings while re-acquainting ourselves with the pleasures of eating.Dr. RussellPoldrack, PhD, professor of neuroscience at Stanford University and author ofHard to Break: Why Our Brains Make Habits Stick

Author Bio

Mark Schatzker is an award-winning writer based in Toronto. He is a writer-in-residence at the Modern Diet and Physiology Research Center at Yale University, and a frequent contributor toTheGlobe and Mail(Toronto),Cond Nast Traveler, andBloomberg Pursuits.He is the author ofThe Dorito Effect: The Surprising New Truth about Food and FlavorandSteak: One Mans Search for the Worlds Tastiest Piece of Beef.