Cracking Creativity: The Secrets of Creative Genius

(Paperback)

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From the bestselling author of Thinkertoys, this follow up brings innovative creative thinking techniques within reach, giving you the tools to tackle everyday challenges in new ways. Internationally renowned business creativity expert, Michael Michalko will show you how creative people think-and how to put their secrets to work for you in business and in your personal life. You don't have to be a genius to solve problems like one. Michalko researched and analyzed hundreds of history's greatest thinkers across disciplines-from Leonardo da Vinci to Pablo Picasso-to bring the best of their techniques together and to teach you how to apply them in your own life. Cracking Creativityis filled with exercises and anecdotes that will soon have you looking at problems and seeing many different solutions.

Reviews

"Creative-thinking expert Michael Michalko offers a series of idea-inspiring resources and techniques. . . . CRACKING CREATIVITY is peppered with anecdotes and exercises to help push you to your creative limit." How

Sometimes the craziest ideas are the most inspired. . . . "You don't have to score 1600 on the SATs or build your own computer to approach your craft with genius. . . .[this] book is filled with exercises that illustrate the benefits of looking at problems from different angles." TheOrlando Sentinel

"CRACKING CREATIVITY unveils the secrets of creative genius and brings life-changing creative techniques into everyone's reach. By comparing the thinking strategies of over 100 of history's most creative minds, the book shows readers how to approach problems with new vision and discover a world of innovative solutions to everyday challenges."New Equipment Digest

"CRACKING CREATIVITY delivers an arsenal of powerful creative thinking tools that can be used to tackle virtually any type of technical problem and create new ideas. The closest thing we have to a tactical instruction manual for thinking like a genius." American Creativity Association

Author Bio

MICHAEL MICHALKO is one of the most highly acclaimed creativity experts in the world. He specializes in providing creativity workshops, seminars, and think tanks for clients ranging from individuals to Fortune 500 companies. He is the author of the groundbreaking creativity handbookThinkertoys, as well asCracking Creativity, which describes the secrets of creative genius. His books have been translated into fifteen languages.