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Go-Givers Sell More

(Paperback)


Publishing Details

Full Title:

Go-Givers Sell More

Contributors:

By (Author) Bob Burg
By (author) John David Mann

ISBN:

9780141049588

Publisher:

Penguin Books Ltd

Imprint:

Penguin Books Ltd

Publication Date:

9th April 2010

UK Publication Date:

25th February 2010

Country:

United Kingdom

Classifications

Readership:

General

Fiction/Non-fiction:

Non Fiction

Other Subjects:

Sales and marketing

Dewey:

658.85

Physical Properties

Physical Format:

Paperback

Number of Pages:

208

Dimensions:

Width 129mm, Height 197mm, Spine 13mm

Weight:

152g

Description

The sequel to the international bestseller The Go-Giver, applying its inspirational approach to real-world challenges The sequel to the international bestseller The Go-Giver, applying its inspirational approach to real-world challenges. The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling. Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be - especially in an economic downturn when customers are more suspicious and defensive than ever. It's far more effective (and satisfying) when salespeople think like Go-Givers and focus on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

Reviews

Use the approach in this book and you will not only sell more, you will also lead a rich and joyous life. It works! * Spencer Johnson, author of Who Moved My Cheese *

Author Bio

Bob Burg is a popular public speaker who teaches the tenets of The Go-Giver to audiences around the world. A former sales professional, he is also the author of Endless Referrals. John David Mann has been writing about business and leadership for more than twenty years; he is also co-author of The Secret Language of Money.

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