Managing Corporate Design: Best Practices for In-House Graphic Design Departments
(Hardback)
Available Formats
Publishing Details
Managing Corporate Design: Best Practices for In-House Graphic Design Departments
By (Author) Peter L. Phillips
Allworth Press,U.S.
Allworth Press,U.S.
2nd April 2015
United States
Classifications
General
Non Fiction
741.6068
Physical Properties
Hardback
224
468g
Description
Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures.Managing Corporate Designaddresseshead-onthese new challenges in a highly practical manner.
Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency.
Author Bio
Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years' experience as a senior corporate design manager, a consultant for many Fortune 500 companies, and a lecturer. He is the author of several books, including Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Allworth Press). He lives in Marblehead, Massachusetts.
