Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses

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New York Times Wall Street Journal USA Today Bestseller

Taking readers inside the most cutting-edge businesses, Ninja Innovation is the ultimate guide to achieving victory in today's innovate-or-die economy

Gary Shapiro has observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association and its influential annual trade show, the International CES. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others.

What does it take to succeed Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today's most successful businesses are "ninja innovators." Drawn from Gary Shapiro's three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today's top enterprises, uncovering their ten essential strategies for success.

Reviews

"Gary Shapiro's 'ninja' approach to business success is exactly what the American spirit is all about-impatient, bold, and agile. It's what propels the most innovative companies, keeping us around for the long haul, as we continue to transform and make meaningful progress in the world." -- URSULA BURNS, Chairman and CEO of Xerox Corporation "Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what's best for listeners, and artists." -- TIM WESTERGREN, Co-Founder of Pandora radio "With Ninja Innovation, Gary Shapiro has boiled down the mystery of business success to its foundational precepts: Risk, passion, failure, and, above all, innovation. Having spent 30 years at the Consumer Electronics Association, Gary knows what it takes to create a successful business and change the world." -- NOEL LEE, Founder and CEO, Monster Cable Products, Inc. "Top-notch. ... Shapiro argues that companies should demonstrate the same agility, laser-like focus, and strength as ninjas." -- Publishers Weekly

Author Bio

Gary Shapiro is the president and CEO of the Consumer Technology Association, the U.S. trade association that represents more than 2,000 consumer electronics companies, and owns and produces the annual International CES, the most important innovation-oriented trade show in the world. He is the author of the New York Times bestsellers Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses and The Comeback: How Innovation Will Restore the American Dream.