Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

(Paperback)

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Description

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. Reality Check is Kawasaki's all-in-one guide for starting and operating great organisations - ones that stand the test of time and ignore any passing fads in business theory.

Author Bio

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.