Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

(Paperback)

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Set the agenda. Be the go-to person. Become a thought leader Standing out is no longer optional. Too many people believe that if they keep their heads down and work hard, they'll gain the recognition they deserve. But that's simply not true anymore. To get noticed, create true job security, and make a difference in the world, you have to make sure your ideas get noticed. Drawing on interviews with thought leaders including Seth Godin, David Allen and Daniel Pink, Dorie Clark shows you how to break through the clamour of everyday life and inspire others to embrace your vision. Whatever your cause, perspective, or point of view, your ideas matter. The world needs your insights, and it's time to be bold.

Reviews

It's easy to admire a thought leader; it's much harder to become one. Stand Out illuminates the path. With compelling advice from many of the world's top influencers, as well as her own impressive journey, Dorie Clark has written a highly accessible book that's both informative and motivating

-- Adam Grant, Wharton professor of psychology and author of Give and Take

Dorie Clark has developed an engaging resource to differentiate yourself in today's marketplace. From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others

-- Keith Ferrazzi, author of Never Eat Alone and Whos Got Your Back
This isn't another book about marketing. It's a book about how to develop an idea and a voice powerful enough to deserve a powerful following and real influence. It's about how to stand out in the ways that matter -- Ryan Holiday, author of The Obstacle Is the Way and Growth Hacker Marketing

This is the book for you if you are starting any kind of personal, professional, or societal movement. Clark has penned a breakthrough process for taking your big idea from infancy to maturity. Read this book and your revolution will be officially in motion. Highly recommended

-- Michael Port, author of Book Yourself Solid
In today's crowded marketplace, having a great rsum or business idea is not enough to be successful. In Stand Out, Dorie Clark clearly and powerfully teaches you how to become a recognized expert in your field, leading to more opportunities, income, and impact in the world -- Pamela Slim, author of Body of Work
Dorie Clark is a thought leader in how to be a thought leader. She's an expert in how to be an expert. Her book offers clear tips on how to stand out, whether you're a blogger, a rocket designer, or a laundry machine reviewer -- A. J. Jacobs, author of The Know-It-All

Author Bio

Dorie Clark is a marketing and strategy consultant and frequent contributor to the Harvard Business Review, Entrepreneur and Forbes. She consults and speaks to a diverse range of clients, including Google, the World Bank, Microsoft and Morgan Stanley. She is also an adjunct professor of business administration at Duke University's Fuqua School of Business. Her first book was Reinventing You.