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Successful Pitching For Business In A Week: Teach Yourself

(Paperback)


Publishing Details

Full Title:

Successful Pitching For Business In A Week: Teach Yourself

Contributors:

By (Author) Patrick Forsyth

ISBN:

9781444184013

Publisher:

John Murray Press

Imprint:

Teach Yourself

Publication Date:

14th May 2013

Country:

United Kingdom

Classifications

Readership:

General

Fiction/Non-fiction:

Non Fiction

Other Subjects:

Management and management techniques

Dewey:

658.4012

Physical Properties

Physical Format:

Paperback

Number of Pages:

128

Dimensions:

Width 129mm, Height 199mm, Spine 9mm

Weight:

130g

Description

The book focuses on the special nature of winning significant business in competitive

markets in pitches involving several formal stages. It will:

- Review the essential processes of making complex sales and the role of core

techniques of persuasion

- Show how to handle initial contacts and meetings and obtain a clear brief regarding

customer/client needs

- Demonstrate the process of analysing client needs and putting clear and persuasive

proposal documents in writing

Sunday: What is a pitch

Monday: Initial contact

Tuesday: Planning a powerful response

Wednesday: Putting proposals in writing

Thursday: Preparing a formal presentational pitch

Friday: Making the presentation

Saturday: Follow-up action and the power of persistence

Author Bio

Patrick Forsyth runs Touchstone Training & Consultancy, and has many years of experience as a consultant and trainer.

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