The Personal MBA: A World-Class Business Education in a Single Volume

(Paperback)

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Description

10th Anniversary Edition True leaders aren't made by business schools. They make themselves Getting a MBA degree has become difficult to justify not just because of the large price tag but also because of the growing impracticality. Even the elites like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations than about how business really works. For ten years, Josh Kaufman's The Personal MBA has served as an effective alternative introducing hundreds of thousands of readers to the most powerful business concepts of all time. He shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA explains- - The Iron Law of the Market- Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets - The 12 Forms of Value- Products and services are only two of the twelve ways you can create value for your customers - Option Fatigue- Why consumers are more likely to buy something when faced with three options rather than thirty - Entropy- Why focusing too heavily on creating new products and systems is a great way to go out of business With The Personal MBA, you will avoid years of pointless group work, unhelpful financial models and daunting student loans. Instead, you will have gained the skills and tools necessary to take your place among today's business leaders.

Reviews

Finally, here's a GBP10.99 MBA. Well on its way to becoming a business classic. You're pretty much guaranteed to get your money's worth - if not much, much more. -- Jason Hesse Real Business A sterling effort ... a book to be referred to at crucial moments -- Philip Delves Broughton Management Today Cherrypicks the cleverest advice from the most effective business books and condenses it into simple, memorable ideas and tools Smarta.com File this book under: NO EXCUSES. Seth Godin, author of Purple Cow and Linchpin No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game. Kevin Kelly, founding executive editor of Wired Few people know how to get things done better than Josh Kaufman. David Allen, author of Getting Things Done Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended. Ben Casnocha, author of My Start-Up Life Fundamentals are fundamentals. Whether you're an entrepreneur or an executive at a Fortune 50 company, this book will help you succeed. John Mang, Vice President, Procter & Gamble These concepts really work: I'm booked solid with clients, making eight times more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to our potential, you can't afford to miss this book. Tim Grahl, Founder and CEO, Out:Think Group A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way. Ali Safavi, Executive Director of International Sales & Distribution, The Walt Disney Company

Author Bio

Josh Kaufman has made a career providing practical advice for business, entrepreneurship, skill acquisition, productivity, creativity and applied psychology. Named one of the 'Top 100 Websites for Entrepreneurs' by Forbes, Kaufman's PersonalMBA.com helps people make more money, get more done and have more fun. His first book, The Personal MBA- Master the Art of Business is an international bestseller.