Think Like a Lawyer, Act Like an Entrepreneur

(Paperback)

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With over 30 years of experience coaching attorneys, Secker presents clear, actionable strategies for marketing and business development. The book uses humor and a conversational tone to make the concepts more palatable for lawyers who might otherwise shy away from self-promotion. Steve breaks down the process into manageable steps, encouraging small, consistent actions that lead to big results. Through relatable stories, checklists, and advice on everything from active listening to developing a niche, this book serves as a roadmap for lawyers looking to expand their practice while staying true to their authentic selves. Whether you're a seasoned attorney or just starting out, you'll find tools to enhance both your career satisfaction and success.

"Many books on legal and marketing focus on mindset. Here, I focus on changing behavior-not waiting until you feel ready, but taking small, actionable steps. You don't need to think like an entrepreneur to act like one. As you implement these actions, your mindset will evolve, but the focus here is to help you take concrete steps toward marketing success. My own journey began in the late 1980s, during the rise of legal marketing. After law school, I worked in continuing legal education, where I learned firsthand about the value of relationship building in legal marketing. Over time, I took the entrepreneurial leap and launched my own business, transitioning to legal recruiting and coaching. This journey taught me that building a practice involves embracing discomfort, taking action, and stepping away from traditional legal thinking. I've come to see marketing as a virtuous activity and a way to serve others. This book is a culmination of what I've been teaching lawyers since the 1990s: building a practice means cultivating relationships and stepping out of your comfort zone. If you want to build your practice but dislike marketing, this book is for you. Not everyone needs to be a superstar rainmaker. By taking small steps, you can generate the clients you want and have a fulfilling legal career"- Stephen E Seckler

Author Bio

Stephen E. Seckler, Esq., is President of Seckler Attorney Coaching. He is an award-winning coach dedicated to helping lawyers who want to achieve greater career satisfaction and success. Over the past 25+ years, he has guided hundreds of attorneys nationwide in their professional journeys. He coaches lawyers at all career stages to find comfortable ways to build a practice or launch a firm. He has dedicated his own legal career to helping attorneys to advance their careers. Some of his clients are pursuing partnership or trying to find a better career fit, both in and out of the law. Some seek support in transitioning to in-house roles. His program, The Next Stage, is designed for senior lawyers who want to explore what comes next. Steve also collaborates with managing partners and general counsel who want to improve their leadership skills. With substantial experience in continuing legal education and recruiting, Steve brings a wealth of knowledge to coaching. In 2023, he joined the Career Center Board of the American Bar Association. He has been hosting the Counsel to Counsel Podcast since 2018. His blog was twice named to the ABA Journals Blawg 100. He is a frequent contributor to several ABA Publications including the GPSolo eReport and Law Practice Today. He speaks frequently for bar associations and has appeared on many legal podcasts including Be That Lawyer and The Legal Toolkit. His book Think Like a Lawyer, Act Like an Entrepreneur will be published by the ABA in 2025. Steve is a member of the Mindfulness in Law Society, previously served on the Boston Bar Associations Standing Committee on Work/Life Balance, and an active member of the ProVisors business network. Since 2021, he has been named a top coach in the Massachusetts Lawyers Weekly Reader Rankings Awards (#1 or #2 in the categories of Lawyer Outplacement, Business Development Coach, and Executive Coaching.) Outside of work, he enjoys behavioral economics, parody, squash (an indoor racquet sport), and sings with a rock choir. He is a proud father to three adult children including one who completes law school in 2025. He can be reached at steve@seckler.com and https://www.linkedin.com/in/stephenseckler/ Specialties: Attorney Coaching; Business Development; Marketing; Career Counseling; Senior Lawyers; New Partner; Leadership