I is for Influence: The new science of persuasion

(Paperback)

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Discover how to exert your influence and sway people to your way of thinking. Some people are naturally gifted in the art of influencing people. Why do some have it and others don't And what is it, exactly, that can make someone and their point so irresistible In fact anyone can master the power of influence and Rob Yeung shows you how. Delving into fascinating psychology, he reveals unexpected insights, including: - Why having cheerful friends can make you more attractive - How bad posture can cost you an interview - When $1 is a better incentive than $50 I is for Influence will open doors to endless potential in your life, whether it's getting that promotion, securing a business contract or finding your perfect match. By the author of Confidence and The Extra One Per Cent.

Author Bio

Dr Rob Yeung is a chartered psychologist of the British Psychological Society. He has written more than 20 books including the 2008 bestseller Confidence: The art of getting whatever you want and The Extra One Per Cent: How small changes make exceptional people (Macmillan, 2010).