Modern: The Cloud of Now: The Side Effects in Advancement

(Hardback)

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In a world driven by relentless advancement, we unconsciously conform to systems, routines, and ideologies that shape our daily lives. 'Modern: The Cloud of Now' embarks on a journey to uncover the unseen forces influencing our modern existence, from the overstimulation of digital overload to the delicate balance between innovation and preservation.

Through sharp analysis and poetic reflection, each chapter reveals the complexities of contemporary living: the allure of upgrades and the fragility of digital media, the pervasive commodification of everything from relationships to industries, and the challenges of embracing change in a society often resistant to it. Along the way, it examines our tendencies to cling to bad decisions, the societal battles we pretend not to fight, and the fear of questioning the status quo.

Yet this is not a story of despair. It is a call to action, urging us to fall in love with the journey, reclaim our individuality, and embrace a self-standard rooted in purpose. By learning from the past and building on our collective advancements, we can navigate the chaos of modern life with clarity and intentionality.

Both witty and profound, Modern invites readers to reflect on their place within the systems they inhabit and challenges them to envision a future defined by balance, authenticity, and meaningful progress. It's not just about what's happening around us it's about what's next and how we choose to shape it.

Author Bio

Avri Coleman is a designer, creative executive, and visionary who has spent the past 20 years shaping an innovative, forward-thinking approach to design across multiple disciplines. As the Executive Director of the Commonwealth Foundation for the last decade, he has championed transformative change-empowering individuals by bridging the gap between creativity and the traditional workforce. As well as defining identity through design.

Avri's keen awareness of the world around him, coupled with his relentless curiosity, has driven him to capture the nuances of modern life through years of research and exploration. His work challenges conventional boundaries, blending art, culture, and strategy into a singular, holistic vision.

With Modern: The Cloud of Now, Avri brings his unique perspective to life-offering a fresh, thought-provoking take on the intersection of finding balance, reclaiming purpose, and the human experience.