Anatomy of a Breakthrough: How to get unstuck and unlock your potential

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* As heard on The Diary of a CEO with Steven Bartlett *

'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell

'Important, entertaining, practical, and timely' - Arianna Huffington

Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential.

All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through

Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through.

Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.

Reviews

This book is phenomenal * Steven Bartlett on Diary of a CEO *
A brilliant detective story about the sources of human creativity. I loved it. * Malcolm Gladwell *
A deeply researched and compelling guide to breaking through the inevitable obstacles on the path to meaningful accomplishment. * Cal Newport, author of Deep Work *
Offers insight after insight and the rallying cry of "action above all" as an antidote to enemy no. 1: inertia. * Angela Duckworth, author of Grit *
A handbook for moving on from your personal plateau. * David Epstein, author of Range *