10 to 25: The Science of Motivating Young People

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'One of the most fascinating and important books of the past decade . . . It will change millions of lives.' Carol Dweck Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people in this groundbreaking book. ______________________________ 'Required reading for anyone who aspires to be a wise influence on the young people they care about.' Angela Duckworth 'This book is life-changing . . . a must-read for anyone who works with young people.' Laurie Santos, Professor of Psychology at Yale University __________________________________________ In 10 to 25, David Yeager explains the emerging science of adolescent and young adult brains to reveal how we can engage, teach and support the young people in our lives. Neuroscientists have discovered that around age ten, changes in the brain spur young people to crave socially rewarding experiences, such as pride, admiration, and respect, and to become highly averse to social pain. This sensitivity to status and respect continues into the mid-twenties. 10 to 25 helps adults to use this science to learn how to encourage young people and avoid frustrating patterns of miscommunication and conflict. Young people in this age group are poised to learn, grow, and accomplish incredible things - if only we can tap into the basic neurobiological systems that drive their motivation and behaviour. 10 to 25 offers long-term strategies to help nurture well-adjusted, independent, accomplished young adults, and is necessary reading for all parents, educators and mentors.

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This amazing book will change millions of lives. Whether youre a teacher, parent, or manager, its hard to understand young peoplewhat they want, what will help them flourish, and what will make your life with them rewarding. Superstar researcher David Yeager provides answers that have been validated by both scientific studies and real-world experts. This is one of the most fascinating and important books of the past decade. -- CAROL DWECK, bestselling author of 'Mindset'
This book is life-changing. Filled with tons of evidence-based advice, 10 to 25 will change the way you parent and transform how you think about connecting with the next generation. This is a must-read for anyone who works with young people. -- LAURIE SANTOS, Professor of Psychology at Yale University and host of The Happiness Lab podcast
There are many books about the challenges of relating to young peoplebut none like this one. Grounded in David Yeagers pioneering scientific research, 10 to 25 offers actionable advice and real-life storytelling thats beautifully written, comprehensive, and filled with warmth. This book is required reading for anyone who aspires to be a wise influence on the young people they care about. -- ANGELA DUCKWORTH, #1 New York Times bestselling author of Grit
A valuable resource for every parent, boss, coach, and teacher struggling to help young people reach their potential. David Yeager has spent his career designing experiments that inspire students to aim higher, persist longer, and achieve more. His engaging, data-driven book is filled with practical insights to turn you into a better motivator. -- ADAM GRANT, #1 New York Times bestselling author of 'Hidden Potential' and 'Think Again'
This book is essential reading for anyone who wants to understand what makes the years between 10 and 25 so emotionally fraught and occasionally treacherousand at the same time so full of incredible potential. As a parent of a teenager, this book gave me a valuable new way of seeing my sons journey. As a reader concerned for the future, it gave me a new sense of hope. -- PAUL TOUGH, New York Times bestselling author of 'How Children Succeed'

Author Bio

David Yeager, PhD, is a Professor of Psychology at the University of Texas at Austin and the cofounder of the Texas Behavioral Science and Policy Institute. He is best known for his research conducted with Carol Dweck, Angela Duckworth, and Greg Walton on short but powerful interventions that influence adolescent behaviours such as motivation, engagement, healthy eating, bullying, stress, mental health, and more. His research has been featured in The New York Times Magazine, The New York Times, The Wall Street Journal, Scientific American, CNN, Fox News, The Guardian, The Atlantic, and more. Clarivate Web of Science ranks Yeager as one of the top 0.1% most-influential psychologists in the world over the past decade.