Think Small: The Surprisingly Simple Ways to Reach Big Goals

(Paperback)

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Description

Working inside the worlds first Nudge Unit, Owain Service and Rory Gallagher know the huge impact thatsmall changes, based on ascientific understanding of human behaviour, can have, whether youre trying to save money, be a better manager or get more people to vote in the next election.

For the first time, Think Small takes these successful approaches and translates them into aneasy, simple framework that has thepotential to make a big difference to all our lives.

Reviews

Thinking small is not the opposite of dreaming big. It is the pathway to achieving those dreams. * Times Educational Supplement *
Science meets self-improvement, delivered with a rare combination of humanity and attention to the evidence. -- Tim Harford, author of 'Messy' and 'The Undercover Economist'
I love this book. Funny, wise and practical, it will make you a better and more effective person. -- Cass Sunstein, author of 'Nudge'
Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself! -- Richard Thaler, author of 'Misbehaving' and 'Nudge'
Wonderful. A rebuttal of that commonplace assumption that leads us astray every day: that only big, bold changes lead to large effects. -- Rory Sutherland, Vice Chairman, Ogilvy & Mather

Author Bio

Owain Service is the managing director of the Behavioural Insights Team. He was previously a deputy director of the Prime Ministers Strategy Unit, where he led programmes of work on public service reform, education and energy.

Dr Rory Gallagher is the managing director of the Behavioural Insights Teams operations in the Asia-Pacific region and is based in Sydney. He has previously worked in the Prime Ministers Strategy Unit and the Department of Education.