Ignite: How to unlock your brain's true potential - and change your life

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Retrain your brain, one step at a time

With a successful career as one of the worlds most influential economists with senior positions at the Bank of England and in academia -- Neeltje van Horen was overwhelmed at work. She resolved to retrain her brain, one small habit at a time.

Using her skills as an economist, she analysed all the available data about brain training to discover what really worked.

IGNITE! is your comprehensive one-stop-shop guide for improving mental performance and reducing stress. By emphasising big-picture concepts, it doesnt mire readers in details, saving them time and energy.

IGNITE! will help readers transform the way they think about their own abilities and beliefs, their work and their lives. It explains the science and psychology behind focus, memory, motivation, and habit formation, and recommends concrete strategies for increasing efficiency and challenging harmful mindsets.

It will unlock your brains potential and change your life.

Author Bio

Neeltje van Horen combines practical, empathetic coaching with a wide range of evidenced-based advice. Before coming to the Bank of England, Neeltje van Horen worked for financial institutions across the globe, including the World Bank, the Dutch Central Bank, the International Monetary Fund, the Federal Reserve Bank, and the European Central Bank. One of the top five most-cited economists worldwide, shes a highly requested speaker and publishes extensively in economics journals. Her work has been featured in the Economist and the Wall Street Journal, among other publications. She divides her time equally between London and Amsterdam.