Gut Feelings: Short Cuts to Better Decision Making

(Paperback)

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For anyone who has read Blink and wants to know more Think less - and know more. A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the right woman even though she's 'wrong' on paper. All these people succeeded by trusting their instincts - but how does it work In Gut Feelings psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making. He explains that, in an uncertain world, sometimes we have to ignore too much information and rely on our brain's 'short cut', or heuristic. By explaining how intuition works and analyzing the techniques that people use to make good decisions - whether it's in personnel selection or heart surgery - Gigerenzer will show you why gut thinking can change your world.

Reviews

Fascinating and provocative Gut Feelings may well be the recipe for a simpler, less stressful life * Sunday Times *
Gigerenzer's writing is catchily optimistic and slyly funny devillish -- Steven Poole * Guardian *

Author Bio

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality- The Adaptive Toolbox and Reckoning with Risk.