Introducing Persuasion: A Practical Guide

(Paperback)

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Introducing Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way.

INCREASE YOUR PRESENCE and make yourself heard

INSPIRE OTHERS by having confidence in yourself

MAKE CHANGE HAPPEN by building positive momentum

Author Bio

Anthony McLean is the Managing Director of Social Influence Consulting Group and principal Persuasion Strategist. He is also Associate Fellow at the Australian Institute of Management and member of the Australian Institute of Training and Development. He is Australia's only Cialdini Method Certified Trainer and he speaks, consults and trains in ethical influence. Anthony provides the tools and strategies to influence the behaviour of others.Anthony McLean is the Managing Director of the Social Influence Consulting Group, and a social influence expert.