Lateral Thinking: A Textbook of Creativity

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The classic work about improving creativity, and thinking more productively. THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on- what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.

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If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. Sir Richard Branson

Author Bio

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin. www.edwdebono.com