Noise

(Paperback)

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THE INTERNATIONAL BESTSELLER

A monumental, gripping book Outstanding SUNDAY TIMES
Noise may be the most important book I've read in more than a decade. A genuinely new idea soexceedingly important you will immediately put it into practice. A masterpiece
Angela Duckworth, author of Grit

An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight
Steven Levitt, co-author of Freakonomics

From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.

We like to think we make decisions based on good reasoning and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise.

We all make bad judgements more than we think. Noise shows us what we can do to make better ones.

Reviews

The Sunday Times bestseller (May 2021)

A tour de force of scholarship and clear writing
New York Times

This is a monumental, gripping book. It is also bracing The three authors have transformed the way we think about the world. They have looked beneath and beyond the way we make decisions and organise our lives. A follow-up of sorts to Thinking, Fast and Slow, it is a further step down the road towards a more complex and realistic grasp of human affairs that is replacing the crude simplifications of the recent past. Outstanding
Sunday Times

As youd expect from its authors, it is a rigorous approach to an important topic Theres lots to surprise and entertain. Anyone who has found the literature on cognitive biases important will find this a valuable addition to their knowledge Danny Finkelstein, The Times

Noise is everywhere and is seriously disruptive. The authors have come up with a bold solution. The book is a satisfying journey through a big but not unsolvable problem, with plenty of fascinating case studies along the way. Humans are often bad at making decisions. But we can get better
Martha Gill, Evening Standard

The greatest source of ineffective policies are often not biases, corruption or ill-will, but three I: Intuition, Ignorance and Inertia. This book masterfully demonstrates why the three I are so pervasive, and what we can do to fight them. An essential, eye opening read
Esther Duflo, winner of a 2019 Nobel Prize

In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavour Noise is a masterful achievement and a landmark in the field of psychology
Philip E. Tetlock, co-author of Superforecasting

An electrifying exploration of the human mind, this book will permanently change the way we think about the scale and scope of bias
David Lammy

Author Bio

Cass Sunstein is the Robert Walmsley University Professor at Harvard, where he is founder and director of the Program on Behavioral Economics and Public Policy. A columnist for Bloomberg View, a frequent witness before Congress, and an informal adviser to many public officials in national, state, and local governments, he has served as Administrator of the White House Office of Information and Regulatory Affairs, as a member of the President's Review Group on Intelligence and Communications Technologies, and as an Attorney-Adviser in the U.S. Department of Justice. His many books include the bestseller Nudge (with Richard H. Thaler), Simpler: The Future of Government, and Republic.com.