The Millennial Mindset: Unraveling Fact from Fiction

(Paperback)

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Weve all heard that Millennials are smarter than everyone else, unique in every way possible, that they have probably been millionaires since age seven, and that they are poised to take over the world. Weve also heard that they are lazy, unmotivated, entitled, and condescending know-it-alls. How can this generation have such opposing characteristics What is the truth about this generation The Millennial Mindset offers parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster the Millennial generation in all aspects of life. Through interviews with millennials and those who work with or otherwise engage them, Regina Luttrell and Karen McGrath offer ways for Millennials to better understand older generations and their peers so they can coexist without animosity in todays fast-paced globalized world. They also offer insight into Millennial characteristics, passions, and goals for those who work with, live with, or otherwise co-exist with Millennials. Readers will gain a better sense of what this generation has in store for the world, and how the world can best respond.

Reviews

The Millennial Mindset provides a comprehensive perspective on the often mis-understood generation. Luttrell and McGrath's book brought together endless articles, blog posts and Tweets about the Millennial generation. There's no magic bullet to "fix" the generation rather the book provides a framework for multiple generations to successfully co-exist. -- Anne Gaertner, director, Employer Relations and Internships, Cornerstone University
There is plenty of fiction in the air about Millennialslazy, selfish, and entitled among themso it is refreshing to see a book that highlights the facts: Millennials are an optimistic, energetic, generous-hearted, and idealistic generation. This might be bad news for those who enjoy dumping on them, but its good news for the rest of us. This book is an excellent guide to the Millennial generation and the world they will create. -- Jeffrey Jensen Arnett, PhD, author of Emerging Adulthood: The Winding Road from the Late Teens Through the Twenties; Research Professor, Department of Psychology, Clark University

Author Bio

Regina Luttrellspent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities,andnon-profit organizations.Upon leaving corporate America she earned her Ph.D. and now teaches at Syracuse University, S.I. Newhouse School of Public Communicationswheresheresearches,publishes and discusses public relations, social media, and the Millennial generation's roles both in the classroom and the workforce.She is the (co)author the following books:Social Media: How to Engage, Share, and Connect, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, The PR Agency Handbook, andA Practical Guide to Ethics in Public Relations. Karen McGrath, PhD, is Professor of Communications at the College of Saint Rose in Albany, NY where she has been teaching for almost 20 years. She has a passion for learning and enjoys working with students to help them achieve their personal and professional goals. Her interests include pop culture, media, gender, and race, with her most recent publication focused on The Big Bang Theorys Sheldon Cooper.