Win The Crowd: Unlock The Secrets Of Influence, Charisma, And Showmanshi p

(Paperback)

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Description

The Millionaires' Magician, Steve Cohen, demonstrates how to use the secrets of magic to persuade, influence, and impress. "Library Journal" best described magician Steve Cohen's book as "How to Win Fans and Influence People." He gives his audiences exactly what they're looking for - a tutorial on the presentation and personal interaction techniques that all masters of magic use to create their illusions. Magic is more than just quickness of the hands. It is essentially a mental game of cat-and-mouse, a power play between two minds. Cohen demonstrates how the psychology and mechanics behind a compelling magic performance can be harnessed to command a room, read people, and help get to 'yes'.

Reviews

"This book helped me capture some of the toughest crowds of all--hardcore businesspeople." -- Stephen Messer, CEO and chairman, LinkShare Corporation

"No sleight of hand, just practical miracles." -- Seth Godin, author of Purple Cow

"Worth its weight in gold if you want to learn the real secrets of magicians--showmanship." -- Alan Greenberg, Chairman of the Executive Committee, The Bear Sterns Companies Inc

Author Bio

Steve Cohen performs his critically acclaimed Chamber Magic act at luxury hotels around the country and in London and Japan (he is fluent in Japanese). His weekly act at the Waldorf-Astoria sells out months in advance. Cohen has been featured in many publications and on TV, including the New York Times, CNN, and the CBS Morning Show. He has a degree in Psychology from Cornell.