You Already Know: The Science of Mastering Your Intuition

(Paperback)

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A research-backed framework to help you accomplish your most ambitious goals by honing and harnessing your most powerful yet underutilised resource- intuition What sets the most successful people apart While hard work is certainly a factor, Professor Laura Huang's extensive research - spanning entrepreneurs, investors, Olympic athletes and Pulitzer Prize winners - reveals that their greatest asset is something less tangible- intuition. That instinctive 'gut feeling' often determines who seizes opportunities and who misses them. In You Already Know, Laura breaks down the science behind intuition, explaining how it is formed from external data, accumulated wisdom and the subconscious insights we don't even realise we have. What follows is a gut feeling, which shifts our perspective and drives us to act. Grounded in Huang's pioneering research and enriched with insights from hundreds of illuminating interviews, this book offers a practical model for becoming better at recognising, understanding and enhancing your intuition to accomplish your most ambitious goals. What's stopping you from unlocking your full potential You already know.

Reviews

Laura Huang masterfully shows us how to combine the rigor of data-driven analysis with the nuance of our personal experience. In You Already Know, she offers readers a fresh perspective on how to navigate uncertainty and make better decisions in every aspect of life -- Annie Duke, bestselling author of Thinking in Bets and Quit
Trust yourself youre far more capable than you think you are! Your gut already has the answers, and learning how to trust it can become your biggest superpower. You Already Know will give you the confidence to stop doubting yourself and create the life you want -- Barbara Corcoran, Founder of The Corcoran Group and Shark on ABCs Shark Tank
Reading You Already Know reminded me of the moment I knew YouTube was possible. This book captures how intuition, coupled with the right experience, can fuel innovation in ways you'd never expect. It's not just about having a great idea it's about knowing when to trust yourself and take that leap. For anyone looking to break boundaries, this is the guide you've been waiting for -- Steve Chen, Co-Founder of YouTube
I feel like Im reading my biography. My best friends are my gut and my instinct, and Laura Huang validates what no one else has written about -- Mickey Drexler, Chairman of Alex Mill, former CEO of J. Crew and Gap, Inc., and Founder of Old Navy and Madewell
A fascinating exploration of how intuitive decision-making is shaped by the signals we pick up from the world around us. If you want to make better choices, in either your personal or professional life, You Already Know provides an actionable model, grounded in behavioural science, that can help you succeed -- Jonah Berger, Wharton Professor and bestselling author of Contagious and The Catalyst
Intuition is the invisible thread that binds every dish, every decision. It's the compass we follow when reason falters, the spark that ignites creativity. You Already Know reminds us of the profound strength in trusting our instincts a truth every chef, every artist, every human must hold close -- Ren Redzepi, chef and co-owner of three-Michelin star restaurant Noma

Author Bio

Laura Huang is Distinguished Professor of Management and Organisational Development, and has held faculty positions at Northeastern University, Harvard Business School and the Wharton School, University of Pennsylvania. A Kauffman Fellow, she was a recipient of the 2020 Cozzarelli Prize given by the National Academy of Sciences and was named one of the world's best 40 business school professors by Poets & Quants. In 2021, she was included on the Global Thinkers50 Radar list. Her speaking and consulting clients include Google, Microsoft, Lululemon and Pandora, among others. She is also the author of Edge.