Available Formats
Your Future Self: How to Make Tomorrow Better Today
By (Author) Hal Hershfield
Little, Brown Book Group
Piatkus Books
13th June 2023
United Kingdom
General
Non Fiction
Cognition and cognitive psychology
Behavioural economics
153.753
Paperback
304
Width 152mm, Height 232mm, Spine 26mm
377g
We've all had the desire to travel through time and to see what life will be like for our future selves. While we want to envision the best possible future, why do some of us fail to make decisions that will truly make that a reality, while others succeed Why do some of us choose steak over vegetables at dinner, waving off concerns of raising our cholesterol Why do some splurge on luxury cars that we can't really afford, while others choose cheaper models and save more for the future Why are so many of us so disconnected from our future selves
In YOUR FUTURE SELF, Hal Hershfield reveals his groundbreaking research that shows that, in our minds, our future self often looks like a stranger. Many of us view the future as incredibly distant, making us more likely to opt for immediate gratification that disregards the health and wellbeing of ourselves in the years to come. People who are able to connect with their future selves, however, are better able to balance living for today and planning for tomorrow. YOUR FUTURE SELF explains the science, describes the mental mistakes we make in thinking about the future, and gives us practical advice for imagining our best future so that we can make that a reality.A timely idea from one of today's leading behavioral scientists. YOUR FUTURE SELF delivers on its promise, showing you how and why mental time travel makes your tomorrow better today! What's more, this book is both personal and thoroughly grounded in the latest research, much of which Hershfield has pioneered himself
-- Angela Duckworth, bestselling author of GRITHal Hershfield is a professor of marketing, behavioural decision-making, and psychology at UCLA's Anderson School of Management, where he has won numerous awards for his teaching and research. His research on future selves has received widespread attention in outlets such as NPR, the New York Times, the Wall Street Journal, the Boston Globe, the Washington Post, and The Atlantic. Hershfield's research has been published in prestigious business, psychology, and general science academic journals, as well as in the Harvard Business Review, Scientific American, and Psychology Today.