Powerfully Likeable: How to Communicate with Influence and Show Up as Your Best Self
By (Author) Kate Mason
Penguin Random House Australia
Penguin Random House Australia
9th September 2025
Australia
General
Non Fiction
Paperback
320
Width 1mm, Height 1mm, Spine 1mm
1g
A groundbreaking new roadmap for female success - how to be influential, respected and well-liked at work, at home and beyond - from a leading Australian business coach and communication expert. Women today face a seemingly impossible double bind- they can be likeable but not necessarily respected, or they can be respected but not particularly liked. This is a critical issue when you consider that women whose likeability is in question face inequitable salaries, never-happening promotions and lack of funding (among other proven penalties). However, those who demonstrate confidence by being more assertive are often accused of being too ambitious, unpleasant or fake. In Powerfully Likeable, leadership coach Kate Mason lays out a new way for women to 'communicate while female'. Drawing on stories of coaching clients from all walks of life, she demonstrates how women can retain what makes them unique - whether that be warmth, humour, competitiveness or a love of data! - and gain and wield their power, too. From personal presentation style and negotiation to handling adversarial conversations and becoming your own best advocate, Mason invites a new generation of women to redefine the narrative around women's empowerment and to embark on a journey of self-discovery and success on their own terms.
Kate Mason, PhD is a communications expert and world-champion debater who has spent her career working with founders and executives from tech startups to major global brands all over the world. She coaches executives on actionable skills to become the leaders they wish to be, and to amplify their voice, reach and impact at work. Kate lives in Sydney, Australia.