Vietnam-on-the-Potomac
By (Author) Moya A. Ball
Bloomsbury Publishing PLC
Praeger Publishers Inc
20th April 1992
United States
Tertiary Education
Non Fiction
History of the Americas
Communication studies
Central / national / federal government policies
War and defence operations
973.92
Hardback
232
This volume examines how the small group communication of Presidents Kennedy and Johnson and their key advisors influenced the decisions to escalate the war in Vietnam from January 1961 to July 1965. Using an historical-critical research method, Moya Ann Ball traces the Vietnam decisions from the combative rhetoric of Kennedy's presidential campaign through the creation of a small group communication culture in the Kennedy administration, which, sustained and reinforced in the Johnson administration, became the motivating force behind the decisions to overtly escalate the war in July 1965. Ball asserts that this small group communication culture was formed by the convergence of such characteristics as the decision-making group's assembly effect, the group's reaction to situational demands, the sharing of dramatic communication, and normative behaviour. The analysis is based on primary sources (many of them declassified through the author's efforts) from the Kennedy and Johnson libraries, and on correspondence and interviews with advisors such as McGeorge Bundy, Robert S. McNamara, Walt W. Rostow, Dean Rusk, and James C. Thomson. Contrary to current literature, Ball uncovers that: Kennedy was not the "natural leader" of the Vietnam decision-making group, but became the leader in death that he had not been in life; the decision-makers' communication rooted them rhetorically to a combat position from which it seemed impossible to move; Johnson stalled on overt action in Vietnam and, rather that leading his advisors, was led by them; and the decisions to escalate the ware merged in a "context of discovery" in the Kennedy administration and then were rationalized in a "context of justification" in the Johnson administration.
. . . Vietnam-on-the-Potomac is worthwhile reading for military leaders at all levels. It provides a microcosm of group behavioral processes that can ultimately influence leader behavior and determine leader decisions, either good or bad. Her presentation is clear, concise and well documented. The group behaviors she discusses occur at all organizational levels and can affect leader behavior no matter what the rank or level of experience--no one is immune.-Military Review
Did President Kennedy, as military historian Newman convincingly but not conclusively writes, plan to withdraw from Vietnam once safely reelected Making use of thousands of recently reclassified documents, Newman reveals that by the spring of 1963, Kennedy had not only planned to pull out, but had discussed this with two vociferous opponents of American commitment--Senators Mike Mansfield and Wayne Morse. Notably, Newman portrays two competing factors in the military, State and Defense Departments, operating in a politically charged atmosphere, generated a false, overly optimistic spin about the strength of the South Vietnamese army, which jeopardized attempts at rational policy development. This perceptive, challenging book contributes to the ongoing debate of Kennedy as cold warrior or visionary, and is a worthy addition for most public libraries. Conversely, Ball's study of group communications among key Kennedy and Johnson advisors views Kennedy as the chief architect of escalation. Both administrations suffered from poor communications and policy caused by conflict, confusion, and vacillation and by a perceived social reality of a "male-dominated war divided into heroes and villains." Ball fails to establish credible positive correlations between the words and actions of these policymakers. By removing communication from its political context and idiomatic usage, she at times arrives at obvious assumptions such as Johnson's conjuring up Wild West images to apply to communist leaders, or that loyalty to the assassinated Kennedy extended into the Johnson administration. While this study may be of possible use to specialized academic communications collections, all other librariescan pass.-Library Journal
Vietnam-on-the-Potomac is well written, informative, and an unparalleled, well-researched source for what went on inside the Beltway.'' The discussion of the White House debates over the Diem coup in 1963, for example, is exceptional, superbly documented, and clearly explained. Perhaps the book's most valuable contribution, however, is made in confronting the conventional wisdom'' that President Kennedy tried everything to keep American troops out of Vietnam, while President Johnson did everything possible to get them there.-ARMOR
." . . Vietnam-on-the-Potomac is worthwhile reading for military leaders at all levels. It provides a microcosm of group behavioral processes that can ultimately influence leader behavior and determine leader decisions, either good or bad. Her presentation is clear, concise and well documented. The group behaviors she discusses occur at all organizational levels and can affect leader behavior no matter what the rank or level of experience--no one is immune."-Military Review
"Vietnam-on-the-Potomac is well written, informative, and an unparalleled, well-researched source for what went on inside the Beltway.'' The discussion of the White House debates over the Diem coup in 1963, for example, is exceptional, superbly documented, and clearly explained. Perhaps the book's most valuable contribution, however, is made in confronting the conventional wisdom'' that President Kennedy tried everything to keep American troops out of Vietnam, while President Johnson did everything possible to get them there."-ARMOR
"Did President Kennedy, as military historian Newman convincingly but not conclusively writes, plan to withdraw from Vietnam once safely reelected Making use of thousands of recently reclassified documents, Newman reveals that by the spring of 1963, Kennedy had not only planned to pull out, but had discussed this with two vociferous opponents of American commitment--Senators Mike Mansfield and Wayne Morse. Notably, Newman portrays two competing factors in the military, State and Defense Departments, operating in a politically charged atmosphere, generated a false, overly optimistic spin about the strength of the South Vietnamese army, which jeopardized attempts at rational policy development. This perceptive, challenging book contributes to the ongoing debate of Kennedy as cold warrior or visionary, and is a worthy addition for most public libraries. Conversely, Ball's study of group communications among key Kennedy and Johnson advisors views Kennedy as the chief architect of escalation. Both administrations suffered from poor communications and policy caused by conflict, confusion, and vacillation and by a perceived social reality of a "male-dominated war divided into heroes and villains." Ball fails to establish credible positive correlations between the words and actions of these policymakers. By removing communication from its political context and idiomatic usage, she at times arrives at obvious assumptions such as Johnson's conjuring up Wild West images to apply to communist leaders, or that loyalty to the assassinated Kennedy extended into the Johnson administration. While this study may be of possible use to specialized academic communications collections, all other librariescan pass."-Library Journal
MOYA ANN BALL is Assistant Professor of Speech Communication at Trinity University, San Antonio, Texas. She teaches courses in Rhetorical Theory and Criticism, Small Group Communication, and Political Communication.