Playing the Game: The History of Adidas

(Hardback)

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This history of adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time. Founded in a small town in Bavaria, Germany, the adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zinedine Zidane, and Run-DMC as well as everyday men, women, and children across the globe. The story of this evolution - illustrated with numerous historic photographs - is entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the adidas company which was officially founded in 1949 after the brothers' separation. Using a worldwide range of sources, the authors also examine brand strategies and globalisation since the 1960s. Since its beginnings, the name 'adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand. AUTHORS: Rainer Karlsch is a research associate at the Institute for Contemporary History in Munich/Berlin. Christian Kleinschmidt is Head of the Institute for Economic and Social History at the Philipps University in Marburg. Jorg Lesczenski is a research associate at the Goethe University in Frankfurt am Main. Anne Sudrow is a trained shoemaker and is a project leader at the Centre for Contemporary History in Potsdam. SELLING POINTS: . Adidas is a global lifestyle company that is known for their athletic shoes and clothing. Their logo is a distinctive three stripes. They are the second largest sports manufacturing company in the world and employ over 50,000 people. . 2019 marks the 70th anniversary of the founding of adidas and there may be some added attention to the brand. . This book goes into immense detail about the founding of the company and how it rose to be the global brand it is today. 160 colour images

Author Bio

RAINER KARLSCH is a research associate at the Institute for Contemporary History in Munich/Berlin. CHRISTIAN KLEINSCHMIDT is Professor for Economic and Social History at the Philipps University in Marburg, Germany. J RG LESCZENSKI is a research associate at the Goethe University in Frankfurt am Main, Germany. ANNE SUDROW is a historian and was from 2010 to 2018 senior researcher at the Centre for Contemporary History in Potsdam, Germany.