Found In Translation: How Language Shapes Our Lives and Transforms the World

(Paperback)

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A lively look at the surprising role that translation plays all around us. Worth an estimated 31 billion dollars, translation is one of the biggest industries that goes largely unnoticed. Nataly Kelly and Jost Zetzsche are two veteran translators who have show how translation affects the daily life of millions of people. From hurricane warnings to holy books, from poetry to peace treaties, this is an illustration of how translation spreads culture and fuels the global economy.

Reviews

Nataly Kelly and Jost Zetzsche have assembled a treasure trove of interesting and entertaining stories to show how translation and interpreting affect all aspects of life. Anyone with an interest in languages both spoken and signed will enjoy this book.

Marlee Matlin, Academy Award-winning actress

A fascinating book about language and the importance of translation. Kelly and Zetzsche demonstrate how technology and translation help build communities and expand the quest for knowledge on virtually every subject.

Anthony Salcito, Vice President of Education, Microsoft

Nataly Kelly and Jost Zetzsche have done essential work in capturing the stories behind translation, and how we all experience its value every day.As they observe, Right this very minute, translation is saving lives, perhaps even yours.

Laura I. Gomez, Localization Manager, Twitter

Found in Translationis a meditation, an expos, and practical guidebook to humanity's continued, painstaking ascent of our monumental tower of Babel.Without language diversity, we would be intellectually impoverished, and with it we are enriched. But without translators to interpret and bridge that diversity, we would remain ignorant and isolated, locked each of us in our own native tongue's limited worldview.

K. David Harrison, PhD, Swarthmore College and National Geographic Society

This is by far the most meaningful book on the subject of translation that I have ever seen. The authors have managed to entertain, inform, and show how translation impacts all aspects of our life, from health to business to entertainment and technology, all supported with real-life examples.

Ghassan Haddad, Director of Internationalization, Facebook

During times of war, weapons make the difference. During times of peace, battles are won in conference rooms -- and those who can most clearly communicate their messages win. Found in Translation demonstrates to us all that translation and interpretation are the most intelligent weapons for triumphing in commercial, financial, or diplomatic settings.

Olga Cosmidou, Director General for Interpretation and Conferences, European Parliament

Nataly Kelly and Jost Zetzsche focus in on what is the core issue for diplomats, entrepreneurs, non-governmental organizations and everyday working people alike: language. With information now flowing both globally and instantaneously, translators and interpreters have already ascended into the ranks of the indispensable.

Sunder Ramaswamy, President and Frederick C. Dirks Professor of International Economics, Monterey Institute of International Studies

Author Bio

Nataly Kelly is the chief research officer at Common Sense Advisory, a research and consulting firm specializing in global business and language services, as well as a certified court interpreter.

Jost Zetzsche is a working translator and a widely published author in language industry publications, including the American Translators Association Chronicle, MultiLingual, and Translation Journal.