Geschftsdeutsch: An Introduction to German Business Culture

(Paperback, updated edition, Edition 1.1)

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Geschaftsdeutsch introduces the students to the language of business German. It is foremost a language book, with the goal of increasing the students' knowledge and interest in Germany's national and global economy. While no one textbook can cover all topics of interest in business German, Geschaftsdeutsch presents the most popular ones and teaches and practices the essential skills necessary for proficiency in the world of German business. Geschaftsdeutsch has been classroom-tested and includes comments and suggestions from students. Edition 1.1 includes a number of corrections as well as updates reflecting changes in German business culture. Key Features: Web activities in living color include audio/video assignments and immerse the reader in the world of German business culture. The reading selections introduce formalities, procedures, policies, and programs in the German business world and offer authentic texts, such as newspaper articles, graphics, and promotional materials. Exercises are designed to help students acquire high-frequency vocabulary of business German texts. Each chapter includes a section on the cultural information illustrating German attitudes and behavior patterns which is so necessary to know for being successful in the German business world. Students get to know the language of business German and they gain an insight into Germany's place in the global economy. Complex grammatical structures are reviewed and practiced in the context. Activities, designed for pairs and groups, include class reports, text summaries, interviews, role-plays, information gathering and discussions.

Reviews

"The explanations are clear and complete. This textbook will meet the objectives of (a) course(s), which prepare(s) students for the Business German Exam of the Goethe Institute... I am particularly pleased to see the addition of Web-based activities." --Dr. William E. Petig, Stanford University "... a coherent and well-conceptualized sequence explanations are clear and didactically sound. All chapters contain vocabulary lists with English translations which makes the book even more valuable for American students who are not always skilled in finding their own translations." --Sandra L. Summers, Ph.D., University of North Carolina at Chapel Hill