Give Your Speech, Change the World: How To Move Your Audience to Action
By (Author) Nick Morgan
Harvard Business Review Press
Harvard Business Review Press
1st February 2005
United States
Professional and Scholarly
Non Fiction
Office and workplace
659
Paperback
240
Width 139mm, Height 210mm
294g
Takes public speaking to a higher level with a new audience-centered approach that combines aspects of ancient Greek rhetorical practice with proven modernday communication techniques. Trade paperback is a more natural format for such a broad-gauged, practical, self-help book and the topic and treatment lend themselves to strong backlist potential. New subtitle is more commercial and will open the book to a broader market. Fills a gap in this market with a more sophisticated treatment of public speaking. Most books in this genre are gimmicky, "tips & tricks" books. Morgan's offers both a more historical treatment of public speaking alongside practical guidelines. "Kinesthetic" speaking involves actively "listening" to your audience with your whole body, and is the element of public speaking that moves audiences to action. This book teaches managers of all levels how to successfully use this type of public speaking to engage audiences of any size, intellectually, emotionally, as well as physically.
Nick Morgan is a seasoned communication consultant, former editor of the Harvard Management Communication Letter, and the founder of Public Words, a communications coaching company. The book is based on over 20 years of experience as a speech writer and consultant and Morgan practices kinesthetic speaking himself.