Metaphor and Intercultural Communication

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Metaphor and Intercultural Communication examines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes. Its case-studies, which combine methods of cognitive metaphor theory with those of corpus-based and discourse-oriented research, cover contact linguistic and cultural contacts between Chinese, English including Translational English and Aboriginal English, Greek, Kabyle, Romanian, Russian, Serbian, and Spanish. Part I introduces readers to practical and methodological problems of the intercultural transfer of metaphor through empirical (corpus-based and experimental) studies of translators' experiences and strategies in dealing with figurative language in a variety of contexts. Part II explores the universality-relativity dimension of cross- and intercultural metaphor on the basis of empirical data from various European and non-European cultures. Part III investigates the socio-economic and political consequences of figurative language use through case studies of communication between aboriginal and mainstream cultures, in the media, in political discourse and gender-related discourses. Special attention is paid to cases of miscommunication and of deliberate re- and counter-conceptualisation of clichs from one culture into another. The results open new perspectives on some of the basic assumptions of the classic' cognitive paradigm, e.g. regarding metaphor understanding, linguistic relativity and concept-construction.

Reviews

The collection ... distinguishes itself by making a new effort to meet the challenge of investigating intercultural communication from the angle of metaphor by offering new theoretical concepts and new methodologies for analyzing metaphor in discourse ... Both students and professionals in the fields of metaphor studies and intercultural research could benefit from reading this volume. * Metaphor and Symbol *
The issues of metaphor and conceptualisation are excellently addressed and defined in every chapter of this book, giving the volume good coherence overall and allowing the reader to follow the trains of thought easily. An advantage of the book is that most papers are sufficiently accessible and succinct to be readable by a wide audience of both scholars and interested non-scholarly readers ... The book presents a great collection of studies of metaphor and conceptualisation with implications for intercultural research. * LINGUIST List *

Author Bio

Andreas Musolff is Professor of Intercultural Communication at the University of East Anglia, UK. Fiona MacArthur is a Senior Lecturer in the Department of English Philology at the University of Extremadura, Spain. Giulio Pagani is Lecturer in Discourse and European Politics at the University of East Anglia, UK