Waggish Coquetry in South Asian Street Communication

(Hardback)

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Waggish Coquetry in South Asian Street Communication critically examines the role of coquettish remarks in urban life of South Asia, in the context of the sociology and linguistics of South Asian street communication. Ali R. Fatihi explores the design and structure of coquetry, and in so doing sheds light on the role of gendered street communication as a type of sexual harassment. Fatihi takes up the semiology of the street, focusing on the street as the locus of communication and its meaning in the community. The book also describes the role of metaphors in coquettish remarks, placing them in the context of the anthropology and sociology of streets, and male behavior therein.

Reviews

"Professor Fatihi's research illustrates the connotation of coquetry in the context of South Asian Street Communication in order to develop a resource to measure its occurrence. The daily use of coquettish remarks in South Asia threatens and controls women and girls' participation in public resulting in their reduced participation in social and community events. Waggish Coquetry is prepared with the intention of providing complete information about the practices of coquettish remarks on the streets of South Asia."--S. I. Ahmad, Vinoba Bhave University
"The vision and depth of Waggish Coquetry is very laudable. This topic has immense relevance to the South Asian subcontinent. In his book Professor Ali R. Fatihi addresses the deep gender bias against women that has existed in South Asian society for a long time. Despite the increase of education in the twenty-first century, gender inequality persists in patriarchal societies rooted as it is in the economic, social, religious, political, and educational structure of society. Consequently, women continue to suffer waggish coquetry from men in places like South Asia. The research of Professor Fatihi will hopefully sensitize the reader with respect to issues faced by women."--A. K. Misra
"Waggish Coquetry by Ali R. Fatihi addresses the complex issue of coquetry in a straightforward and jargon-free way. In most cultures, it is socially unacceptable for a person to make explicitly sexual advances, but in South Asian street communication these remarks are common. Waggish Coquetry outlines the grammar of coquettish behavior. Having read this book, I will definitely handle future incidents of sexual harassment differently."--Arif Suhail, Aligarh Muslim University

Author Bio

Ali R. Fatihi is professor in the Department of Linguistics at Aligarh Muslim University.