The Impact of Advertising Law on Business and Public Policy

(Hardback)

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Are US advertsing laws ruining competition Are they helping or hurting consumers This is a public policy analysis of advertising law. Using insights from communications theory and economic analysis, the author analyses all of the recent reported cases under the principal advertising laws. He examines their tendency to discourage beneficial advertising such as explicit comparisons, and analyzes their potential for protecting consumers from significant injury caused by deceptive advertising. The book begins with an analysis of the Constitutional protection afforded advertising under the First Amendment. The author proposes a simple test for determining whether particular advertising is fully or partially protected by the First Amendment. This analysis continues with an overview of advertising law from an evolutionary perspective and social science perspectives on how advertising works. The bulk of the book examines cases under the Lanham and Federal Trade Commission Acts, as well as advertising as regulated by the antitrust laws and the US International Trade Commission.

Author Bio

ROSS D. PETTY is an Associate Professor of Law at Babson College. He is the current holder of the Roger Enrico Term Chair. Prior to joining academia, he was an attorney at the Federal Trade Commission for ten years, specializing in advertising and antitrust law. He is a widely published author in the field of advertising law and public policy, and is listed in Who's Who in American Law as well as Who's Who in Rising Young Americans.