Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property
(Paperback)
Publishing Details
Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property
By (Author) Andrew Sherman
HarperCollins Focus
Amacom
27th June 2019
United States
Classifications
General
Non Fiction
Business strategy
Management and management techniques
658.4038
Physical Properties
Paperback
288
Width 155mm, Height 234mm, Spine 21mm
412g
Description
Whether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to remain competitive and experience continual growth. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the worlds leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. Youll learn how to implement IP-driven growth and licensing strategies, foster a culture of innovation, turn research and development into revenue, and maximize your companys profits. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.
Reviews
..".a thoughtful eye-opener." - "Inland Empire Business Journal"
."..a thoughtful eye-opener." - "Inland Empire Business Journal"
"You will come away with a much better practical sense of how intangible fit into business strategy and how to develop that strategy....Sherman has made an strong contribution towards helping business develop strategies utilizing their intangibles. The book should be widely read." --The Intangible Economy
Author Bio
Andrew J. Sherman is a partner in the Washington, D.C. office of Jones Day, a global law firm. Mr. Sherman is a corporate and transactional attorney and is a recognized international authority on the legal and strategic aspects of business growth, with a focus on mergers and acquisitions, joint ventures, strategic alliances, capital formation, franchising, and other types of intellectual property leveraging and growth strategies. Mr. Sherman is also the author of eighteen books, including Franchising & Licensing: Two Ways to Build Your Business (AMACOM, 2003), Raising Capital (AMACOM, 2005) and Mergers and Acquisitions from A to Z (AMACOM, 2006).
