Whats the Matter with Meat

(Paperback)

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What's the Matter with Meat draws back the curtain that obscures the truecosts of industrialized meat production. The book exposes how the industryis expanding worldwide at a rapid pace, with just a few large companiesmonopolizing the majority of the market. This global survey of factory-producedmeat examines the practices of the industry in five major productioncentres: the USA, Europe, Brazil, Australia and Asia.

The system generates enormous corporate profits while providing verylow prices to consumers, but has an outsized and often negative impact onsurrounding communities. Katy Keiffer focuses on issues such as labour,genetics, animal welfare and environmental degradation, as well as probingless-reported topics such as 'land grabs', where predator companiesacquire property in foreign nations for meat production, frequently at theexpense of local agriculture.The current industry model is simply not feasible for the future, as ourplanet will soon run out of the resources required to raise animals.

A salutary,hard-hitting critique of the meat-producing industry and its harmfuleffects, this book exhorts consumers to resist the lure of cheap meat andencourages governments to foster alternative methods, and the industryitself to amend its practices. This book is not about telling people to stopeating meat. Rather, by exposing current industry practices we can all beaware of the perils of supporting the system; instead of urging people toavoid meat, it proposes that we demand and pay for better meat.

Reviews

Katy Keiffer highlights the environmental, human, and animal welfare truths that the international meat industry tries to hide from consumers in this a compelling and necessary book. * Barry Estabrook author of Pig Tails: An Omnivore's Quest for Sustainable Meat *
A thorough and well researched analysis of everything thats wrong with industrial meat production. Her book is worth reading for its focus on animal welfare, antibiotic resistance, and worker safety, but even more for its critique of the effects of animal feed production on international trade and land grabs. This book is for everyone who cares about how meat-eating affects our planet. * Marion Nestle is professor of nutrition, food studies, and public health at New York University, and is the author of What to Eat. *

Author Bio

Katy Keiffer, a former food service professional, produces and hosts What Doesnt Kill You, a long-running weekly radio podcast on the Heritage Radio Network that focuses on the intersections of people, policy and the food system.