The Negroni: A Love Affair with a Classic Cocktail

(Hardback)

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Description

In 2019, the Negroni turned 100 years old, and its more popular than ever. The drinks classic proportions are equal parts Campari, gin, and sweet vermouth, making it an easy cocktail to order and to make on your own. TheNegroni will give readers insight into the drinks origins in Italy (it started as a twist on the Americano), and the tools to make over 20 simple variations from drink experts and bartenders around the world. Heres the Negroni Frapp from the famed bar Dante in New York City; the Negroni Spagliato from Bar Basso in Milan, where the gin is replaced with prosecco; and the authors own version, which goes heavier on the gin and lighter on the vermouth. Included will be details on garnish, bitters, tools, glassware; a section on the importance of the vermouth used; interviews with bartenders from around the world; where to get the best Negroni; and so much more. Beautiful original photography of the drinks along with archival imagery of famous Negroni lovers like Ernest Hemingway and Orson Welles and vintage liquor ads make this gorgeous book an irresistible gift for anyone who loves to enjoy a Negroni.

Reviews

A marvelous ode to one of the worlds most beloved and versatile alcoholic beverages.
Cool Hunting

The Negroni is equal parts love letter and little black booka passionate and personal tribute to one of the worlds most versatile drinks.
Brad Thomas Parsons, author of Bitters, Amaro, and Last Call

This is one of the best books devoted to a single cocktail Ive read. Its beautiful and informative, and, most important, the writing is both deeply opinionated and open-minded and welcoming.
Michael Ruhlman, author of The Soul of a Chef and Charcuterie

Illuminating, irresistible, and eminently useful. It's an absolute treat tobe among Matts students: follow his lead and you're sure to have a hell of a time. Youll probably learn something, too.
Frank Castronovo Frank Falcinelli

Author Bio

Matt Hranek is an author, photographer, director, and the founder/editor of the mens lifestyle magazine WM Brown.He is reasonably obsessed with cars, watches, bespoke tailoring, and well-crafted things. Originally from Binghamton, New York not too far from his Wm Brown Farm in upstate New York Matt currently lives in Brooklyn and can occasionally be found in old-school hotel bars throughout Europe, Negroni firmly in hand. Find him on Instagram at @wmbrownproject.