The Sustainable Beauty: Bridging the Gap to Personalized Skin Care

(Paperback)

Publishing Details

Classifications

Physical Properties

Description

Modern consumers use mainstream, retail cosmetics as if they are benign, everyday essentials, overlooking their composition and ingredients. Many are unaware of the degree to which mainstream cosmetics and personal care products may impact their health. When caring for your skin, it's imperative to choose products that will enhance your outer appearance while enriching your skin health.

Most personal care and beauty industry guides are published for professional chemists, marketers, and sales teams to help brands understand consumer behavior. Those industry resources provide information and trend updates that help brands develop campaigns to entice consumer spending and foster brand loyalty. This guide, however, is the resource created for consumers that will further their knowledge of cosmetic chemistry and personal care. "The Sustainable Beauty" will train consumers and families to analyze brands and develop a strategy for choosing what products are best for them in the same way that they have been analyzed and studied by brands over the last few decades.

Author Bio

Founder of DVINITI Skin Care, Cosmetic Chemist, and Philly's own "Mad Scientist Gone Good!"
Introducing Marquita Robinson Garcia as she reveals her entrepreneurial aspiration to present the world
of beauty with a personalized touch. Robinson Garcia trained and worked professionally in the beauty industry for global chemical suppliers designing products for multi-national brands including Chanel(R), NARS(R), and bareMinerals(R). She left her management role in 2017 after over a decade of corporate success with a mission to launch her own natural skin care line with a major focus on customizing plant-based skin care solutions.
Founded in 2018, the DVINITI Skin Care Design Studio is Philadelphia's first all-natural brand to offer personalized beauty care services.