1950s American Fashion
By (Author) Jonathan Walford
Bloomsbury Publishing PLC
Shire Publications
10th October 2012
United Kingdom
General
Non Fiction
Nostalgia: general
History of art
391.2097309045
Paperback
64
Width 149mm, Height 210mm
170g
The 1950s was the first decade when American fashion became truly American. The United States had always relied on Europe for its style leads, but during World War II, when necessity became the mother of invention, the country had to find its own way. American designers looked to what American women needed and found new inspirations for American fashion design. Sportswear became a strength, but not at the expense of elegance. Easy-wear materials were adapted for producing more formal clothes, and versatile separates and adaptable dress and jacket suits became hallmarks of American style. This book follows the American fashion industry from New York's 7th Avenue to the beaches of California in search of the clothes that defined 1950s American fashion.
Jonathan Walford is the artistic director of and was the founding curator for the Bata Shoe Museum in Toronto and the Fashion History Museum in Cambridge, Ontario. His books include Forties Fashion and Shoes AZ. As a curator and a collector, Mr. Walford owns about 700 pairs of shoes dating from the 17th century to the present, with a focus on women's shoes from the 1920s to the 1970s.