The New Fashion Rules: Inthefrow
(Hardback)
Publishing Details
The New Fashion Rules: Inthefrow
By (Author) Victoria Magrath
HarperCollins Publishers
HarperCollins
20th February 2019
United Kingdom
Classifications
General
Non Fiction
Shopping guides
Fashion and beauty industries
Media studies: internet, digital media and society
Cultural studies: dress and society
Online marketing / Social media marketing
Social media / social networking
Popular culture
646.3
Physical Properties
Hardback
272
Width 156mm, Height 206mm, Spine 24mm
680g
Description
The rules of fashion have changed.
The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style And why has the evolution of the Internet changed the way we buy and wear clothing
Superblogger Victoria Magrath reveals the pivotal moments that have transformed the fashion world, from the Nineties through to the Noughties, and shares insider secrets and practical tips for navigating the ever-changing fashion landscape.
Find inspiration from the new diversity movement which embraces all shapes and sizes, relive the moment Cara Delevingne recorded a selfie on the catwalk and discover how internet sensations like Instagram and ASOS are changing the landscape of fashion permanently.
These are The New Fashion Rules.
Reviews
An engaging and informative take on the fashion industry through Victorias inimitable digital lens. A must read.
Deborah Joseph, Editor in Chief, Glamour
To change your game read this book.
Rebecca Minkoff, Fashion Designer
Perfect to dip in and out of You can hear Magraths super bubbly, happy voice as you read the pages and it is insanely beautiful (as you can imagine) so once youre done with it, it can take pride of place on your coffee table.
Bustle
Author Bio
Victoria Magrath is the creator and author of the award-winning fashion, travel and beauty blog, Inthefrow. Victoria established her blog in 2012 as she was completing her PhD at the University of Manchester on the impact of e-commerce on consumers behaviour, following her role there as a Fashion Retailing lecturer. Within the six years of her blogging career, Victoria has won seven awards including the UKs Best Fashion Blog of 2017. Victoria has been the face of Hugo Bosss AW17 campaign and Ted Bakers Christmas 2017 campaign. In 2017 Victoria became a Beauty Ambassador for LOreal Paris, starring in the Princes Trust campaign to champion confidence in young people. In 2018 Victoria became a regular fashion columnist for Glamour magazine and launched her first collection collaboration with luxury leather goods brand Strathberry. This is her first book. inthefrow.com @inthefrow
