MINI: The True and Secret History of the Making of a Motor Car

(, Main)

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Description

The original and compelling story of a remarkable car with a unique heritage.

Both the old Mini and the new MINI are symbols of the age that created them. The car that was originally designed for austerity and efficiency soon came to represent individuality and classlessness, features that continue to define the car today. But the modern MINI has travelled far from the model with the leaky floor and sliding windows, and now represents an enviable success story of endurance and reinvention. MINI - The Making of the World's Most Loved Car explores the industrial and social changes in the last half-century through the story one car. The book is split into two parts - 1959 and 2009 - telling the history of these two linked worlds 50 years apart.

The story will be told by those who made it: designers, engineers, production-line workers, advertisers, sales people, customizers, celebrities, drivers. In short, this will be the human story behind a beautiful box of metal and wires.

Author Bio

Simon Garfield was born in 1960. He is the author of Expensive Habits: The Dark Side of the Industry, The End of Innocence: Britain in the Time of AIDS, which was awarded the Somerset Maugham Prize, The Wrestling, The Nation's Favourite: The True Adventures of Radio 1, Mauve, The Last Journey of William Huskisson, The Error World and the Mass Observation trilogy, Our Hidden Lives, Private Battles and We Are At War.