Available Formats
Paperback
Published: 1st June 2022
Hardback
Published: 16th August 2022
Paperback
Published: 12th March 2025
The Illusionist Brain: The Neuroscience of Magic
By (Author) Jordi Cam
By (author) Luis M. Martnez
Princeton University Press
Princeton University Press
12th March 2025
United States
Tertiary Education
Non Fiction
Conjuring and magic
Popular science
612.8
Paperback
248
Width 156mm, Height 235mm
How magicians exploit the natural functioning of our brains to astonish and amaze us
How do magicians make us see the impossible The Illusionist Brain takes you on an unforgettable journey through the inner workings of the human mind, revealing how magicians achieve their spectacular and seemingly impossible effects by interfering with your cognitive processes. Along the way, this lively and informative book provides a guided tour of modern neuroscience, using magic as a lens for understanding the unconscious and automatic functioning of our brains.
We construct reality from the information stored in our memories and received through our senses, and our brains are remarkably adept at tricking us into believing that our experience is continuous. In fact, our minds create our perception of reality by elaborating meanings and continuities from incomplete information, and while this strategy carries clear benefits for survival, it comes with blind spots that magicians know how to exploit. Jordi Cam and Luis Martnez explore the many different ways illusionists manipulate our attentionmaking us look but not seeand take advantage of our individual predispositions and fragile memories.
The Illusionist Brain draws on the latest findings in neuroscience to explain how magic deceives us, surprises us, and amazes us, and demonstrates how illusionists skillfully hack our brains to alter how we perceive things and influence what we imagine.
"In The Illusionist Brain, Jordi Cam and Luis Martnez elucidate the ways the two disciplines [psychological science and stage magic] can illuminate each other."---Matthew Hutson, Wall Street Journal
"This exploration of neuroscience through the lens of magic will appeal to science-oriented readers, as it is first and foremost a deep dive into how the brain processes information. Its also sure to find an audience in anyone who has ever witnessed a magic trick and wondered how the heck it works."---Ragan O'Malley, Library Journal
"[A] tantalizing study."---Andrew Robinson, Nature
"Cami and Martinez act like Morpheus, explaining in simple terms, and with compelling examples, the intricate workings of the matrix in our brain. In their book, magic acts as a trigger to learn neuroscience principles that are presented through a fascinating and refreshing viewpoint, and that should also be interesting to the lay reader not acquainted with the sorcerers guild."---Rodrigo Quian Quiroga, Current Biology
"Thanks to this book, readers may arrive at a deeper understanding of daily experience through the intersection of neuroscience and the magical arts. The next time thisreader fi nds himself baffled by a magic trick, reflecting on which cognitive processes were hijacked will be thrilling."---J. E. Perez, Choice Reviews
Jordi Cam is a medical doctor and professor of pharmacology at Pompeu Fabra University in Spain. He is a member of the Spanish Society of Illusionism. Luis M. Martnez is a neuroscientist at the Spanish National Research Council at the Institute of Neuroscience in Alicante.